The average person takes an average of 45 seconds to read and review a transactional document, such as an invoice or bank statement, so these documents open up an opportunity for companies to increase reading time, raising customer retention rates, and improving the customer relationship. One way to achieve these results is to include within these documents messages that catch the customer’s attention through TransPromo advertising.
What Is TransPromo ?
The concept of TransPromo is an abbreviation of the word Transpromotional and is defined as the insertion of any personalized marketing content in transactional documents. Bank statements, invoices, and receipts are some of the documents that are combined with TransPromo marketing or advertising documents. This way, a company in any industry can generate a single document containing both transactional information and personalized advertising messages for each customer.
While documents with advertising inserted are nothing new; the concept of TransPromo involves an additional dimension: the personalization of marketing messages. Thanks to this type of communication, a company can include messages in its transactional documents based on the profile of each customer, as well as the sector to which they belong and even the type of document they receive.
In Which Sectors do TransPromo Ads / Messages Apply?
TransPromo is designed and created so that any type of company can use it. That is why both a large company and a small retail business can generate TransPromo documents that are uniquely targeted to a customer profile. For example, a financial institution can incorporate promotions in its monthly statements; an electric power company can send its customers electricity bills where TransPromo is applied, or a retail distribution store can benefit from TransPromo messages when generating product labels, so that they function as a discount coupon at the same time.
Benefits of TransPromo Advertising
- Increased customer loyalty and relationship: TransPromo documents reach the customer on a regular basis, thus creating a fixed meeting point that strengthens the link between the company and the customer. Customers also receive personalized information that reflects the organizations' care and attention to the customer.
- Improved document presentation: since documentation is one of the most important and representative elements of a company, TransPromo provides a high level of presentation thanks to the use of color in the design. Research has shown that color plays an important role in capturing a consumer's attention, so a good presentation will generate a greater number of responses.
- Savings on external media advertising: by including personalized marketing inserts in the free spaces of transactional documents, the use of paper is reduced, as there is no need to distribute separate advertising or marketing documents. This paper saving inevitably leads to an overall cost reduction, including an increase in revenue.
- Multichannel product: the digital era has made it possible for most products to be digitized, as in the case of TransPromo documents. While until a few years ago customers received this type of documentation only on paper, they now have the possibility of viewing it through different channels such as cell phones, email or any other device.
- Greater impact and involvement: Transactional documents are a type of document that is usually reviewed several times, as well as carefully, since they are used to generate reports, prepare taxes, etc. Therefore, a TransPromo document guarantees the company that the number of customers who read the advertising messages will be high.
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