Path Solutions · Customer Communications Management

EngagePath

Every customer communication, personalized from the data you already have.

Illustration of enterprise systems (a mainframe, a database, an ERP module grid and a CRM contact card) feeding one personalized document, which is delivered to customer touchpoints: email, chat messages, a customer portal screen and video.

Customer Communications Management

Connect your enterprise systems with every customer touchpoint.

Your customer data lives across mainframes, legacy applications, ERP, CRM and many other systems. Your customers, however, expect every statement, letter and message to feel like it was written for them.

EngagePath is DocPath’s Customer Communications Management (CCM) solution. It bridges the data available across your organization with dynamic content, so you can automate the personalization of the documents your customers receive and of the entire customer journey.

With EngagePath, your organization has a single communications hub from which all customer communications are generated and delivered across channels.

The challenge

Data Everywhere, Personalization Nowhere

  • Disconnected dataCustomer information sits in mainframes, legacy systems, ERP and CRM, with no single path to the documents customers receive.
  • One-size-fits-all contentCommunications are built around templates, not around the individual customer.
  • Fragmented journeysEach touchpoint and channel tells its own story, making a consistent experience difficult to deliver.
  • Slow to adaptEvery new message, product or regulation means more templates, more effort and more dependence on IT.

How EngagePath works

The Path from Your Data to Every Customer

Connect your systems. Personalize your content. Deliver at every touchpoint.

  1. Connect

    Bring together customer data from legacy systems, mainframes, ERP, CRM and other sources across your organization.

  2. Personalize

    Combine that data with dynamic content to tailor every document and message to each customer.

  3. Deliver

    Automate personalized communications across the touchpoints that make up the customer journey.

Capabilities

What You Can Do with EngagePath

Connect Data Across Your Organization

Use the information you already hold, wherever it lives. EngagePath bridges your existing systems with your customer communications, without requiring you to centralize everything first.

Combine Data with Dynamic Content

Go beyond filling in fields. Use customer data to decide which content, messages and sections each customer receives, so every document reflects their situation.

Personalize the Whole Customer Journey

Apply the same personalization logic from the first communication to the last, so customers receive a coherent experience across every stage of their relationship with you.

Produce Consistent, On-Brand Documents

Generate customer documents with DocPath document technology, using your established templates, corporate branding and approved content. EngagePath also handles your output management: producing, formatting and distributing your customer communications and documents.

Output formats – Documents can be generated in these formats:

  • PDF
  • AFP
  • PCL
  • PostScript
  • DOCX (Word)
  • HTML

Connect with AI-Powered Touchpoints

Personalized content can feed the touchpoints where AI adds value, such as transforming an insurance policy into an explanatory video or supporting AI conversational agents that answer customer questions.

Build on the DocPath Ecosystem

Use metadata from documents archived in HubPath and data captured through WelcomePath electronic forms to enrich every communication with information your customers have already shared.

Use case · Banking

See EngagePath in Action: Personalized Credit Card Statements

From transaction data to a statement each customer can relate to.

Imagine a bank that sends monthly credit card statements to its customers.

The result is a statement that is accurate, compliant and relevant to the person reading it, produced automatically at scale.

  1. The data is gathered.
  2. The data meets dynamic content.
  3. Each statement is personalized.
  4. The statement reaches the customer.
  5. The journey continues.Statements can be archived in HubPath, where their metadata remains available to personalize future communications.

Get started

Make Every Communication Personal

Discover how EngagePath can help your organization connect the data across your systems with dynamic content, and deliver personalized communications throughout the customer journey.