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Is it worth investing in customer lifecycle management (CLM)?

Is it worth investing in customer lifecycle management (CLM)?

Jan 18, 2024 | *Blog Articles*, Business, IT, SaaS

Atlanta, Jan, 18, 2024 – The answer is yes. Without a doubt. Let’s put ourselves in context and remember that CLM (Customer Lifecycle Management) refers to the management and analysis of customer interactions and relationships throughout the customer lifecycle,...
How to make the most out of customer data

How to make the most out of customer data

Dec 19, 2023 | *Blog Articles*, CRM, Customer Communications Management, Customers

Atlanta, Dec 19, 2023 – There is a winning tandem of acronyms in the data collection world: CRM and ERP. Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems collect a wealth of data about customers and business operations. Knowing how...
The importance of top management support for CLM initiatives

The importance of top management support for CLM initiatives

Dec 5, 2023 | *Blog Articles*, CLM, Customer Lifecycle, customer services

Atlanta, Dec 5, 2023 – Top management support is always important in any corporate action, but it is especially necessary for the successful implementation of Customer Lifecycle Management (CLM) initiatives. Top management commitment and guidance can make the...
Customer Lifecycle: How to Gain Operational Efficiency

Customer Lifecycle: How to Gain Operational Efficiency

Nov 9, 2023 | *Blog Articles*, CLM, Customer Lifecycle, customer services

Madrid, Nov 9, 2023 – Customer lifecycle refers to the stages that customers go through from the moment they become aware of a brand until they stop interacting with it. In other words, it ranges from acquisition to retention and, in some cases, reactivation....
13 common mistakes when communicating with customers

13 common mistakes when communicating with customers

Sep 21, 2023 | *Blog Articles*, CCM, Customer Communications Management

Madrid, Sep 21, 2023 – Customer service and Customer Communications Management (CCM) are foundational pillars for companies. It is not only about offering services and products that meet customers’ needs, but also about answering their questions and providing...
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