Creating and consolidating relationships with customers most businesses’ top priority for. With improving customer experience always in mind, companies are looking to optimize the process of creating, storing, retrieving, and distributing their outbound communications, whether they are printed documents, e-mails, web pages or any other media.
The concept of Enterprise Output Management (EOM) refers to the digital process through which companies manage, format, and distribute data created from operational applications such as CRM platforms, bank systems, ERPs, etc. to any output channel, physical or virtual. This process, also called middleware, encompasses all the steps that take place between the output of information or data from the company and the final printout.
These middleware EOM software solutions allow an organization to:
- Relieve other enterprise applications of formatting burdens.
- Deliver and track all documents.
By doing this, EOM systems increase the performance and effectiveness of the organization’s IT systems.
Enterprise Output Management systems have several essential functions for centrally managing a company’s document and data outputs. The main function is to automate both routing and processing of all documents to an output device (centralized printer, e-mail, fax, HTTP…) to ensure that these documents reach the right people.
Enterprise Output Management software also allows the grouping of similar documents, as well as the reception of new documents and sequencing of data extracted from systems belonging to the company.
On the printing side, Enterprise Output Management systems offer the option to print on pre-printed forms and identify ways to avoid print waste, as well as choose the right print media. They also result in increased printing capacity during peak hours and can overcome system capacity challenges.
EOM middleware software includes other functionalities, such as an intuitive interface for inter-office document delivery, the ability to restart or re-execute requests as needed, and wireless delivery, all of which are intended to enhance customer experience and simplify and optimize the work of the organization’s employees.
Benefits of Enterprise Output Management Systems:
Implementing a middleware (EOM) system brings the company a number of benefits:
Enterprise Output Management software cuts down on costs in several ways:
- Workflow automation without any need for extra monitoring.
- Decrease in printing errors.
- Reduced need for user involvement in the process.
- Increased inter-branch integration and efficiency.
- Ability to manage documents anytime, anywhere with remote administration.
- By automating processes, middleware Enterprise Output Management software saves employees time – one of the most important resources in any business.
With omnichannel distribution, which includes digital communication, companies can reach more customers with higher service quality. The latter is achieved through increased communication speed, reduced paper waste and secure delivery of the most important documents to each customer’s inbox.
Another of the most notable advantages of Enterprise Output Management is a reduction in user error thanks to the elimination of the manual component of paper-based processes, which are now carried out digitally, allowing companies to free themselves from the burden of employee errors.
An organization’s communication with its customers is another one of the most important elements in business. This is why Enterprise Output Management systems focus on the collaboration between employees and customers: to improve it and have an optimal business model. As a result, communication between both parties is more efficient, clear, and frequent.
In business, companies compete to operate effectively in the digital world. For this reason, EOM offers a cost-effective way to simplify the digital process by centralizing it through the middleware system.
Finally, the environment also benefits from the implementation of these solutions, since by not wasting so much paper, the carbon footprint of the organizations is reduced and, by leading by example, helps its customers to follow the same path.
Implementing Enterprise Output Management software in any company provide numerous advantages to the organization itself, but also to its customers and even the environment.
Thanks to the automation of document processes and omnichannel distribution, document lifecycle management becomes faster, simpler, and more efficient, resulting in more and better communication with customers.